Although she girl-bossed her way to the top, her success hasn’t had a positive impact on women or people in general. Indra Nooyi, my parents’ favorite role model, is a perfect example of this phenomenon. Choice feminism sees an unmistakable parallel to capitalism with its investment in individuality by “encouraging women to embrace the opportunities they have in life and to see the choices they make as justified and always politically acceptable.” “Girl-bossing” is an extension of choice feminism within the corporate world, mutating feminism into a personal rather than a collective, liberatory issue for women of all stripes. Although, at first glance, this sounds empowering, I grappled with the following question: Would my personal, corporate success benefit any other woman’s well-being?Ĭapitalism is defined by its reliance on individuality. In my mind, feminism was about breaking the glass ceiling. Success, for a brown woman like her and myself, was to occupy a space that had been historically reserved for White men. My parents would often share with me speeches delivered by corporate leaders such as Indra Nooyi, the CEO of the PepsiCo corporation. Why wouldn’t I want to reach the apex of society?Įven though the upper echelon of corporate spaces are exclusively designed for White men, I wanted to carve out a spot for myself. CEO was the pinnacle of success within a capitalistic system. I wanted to become a billionaire CEO of a company, not because I knew what such a job would entail, but because that was what I was told I should become the money didn’t hurt.
#Gaslight gatekeep girlboss meaning professional
I wanted to be a “#girlboss.” The term is defined as “the melding of professional self, identity, and capitalist aspiration.” I was quite infatuated with choice feminism. However, I still trusted in a capitalistic system and looked at most political issues, such as feminism, through this economic lens. “Liberal,” because I disliked the conservative extremism of Trump and his followers. I recall it now because it so perfectly demonstrated my neoliberal belief system at the time. Maybe because it still stands to date as one of the funniest jokes I’ve ever made. Though this conversation took place years ago during junior high school, I can still recite it from memory. “Maybe I’ll go to Trump University,” I responded with a laugh.
0 kommentar(er)
